Server-Side Ad Insertion (SSAI) is a technology that allows video content providers to seamlessly and precisely insert ads into video streams, on the server-side. This is in contrast to client-side ad insertion, where ads are inserted into a video stream on the client device (such as a computer or mobile device).
SSAI has several benefits over client-side ad insertion. For one, SSAI allows for more precise ad targeting, since the ad insertion can be done on the server-side, where more detailed information about the viewer is available. This can lead to a better user experience, since viewers are more likely to see ads that are relevant to their interests.
In addition, SSAI can improve the overall quality of the video stream. Since the ads are inserted on the server-side, the video stream is not interrupted while the ads are being played. This can lead to a smoother, more seamless viewing experience for the user.
SSAI is commonly used in online video platforms and streaming services. It allows these companies to serve targeted ads to their viewers, while also providing a high-quality viewing experience.