How do successful companies compete for clients? They consolidate the market but expand the proposal. Building major OTT video service provider for any consumer demand: IPTV, VOD, CCTV, and private security cams.
As the first decade of the century was marked by the explosion-like growth of hardware and software startups, nowadays we face another trend of markets consolidation. A classic scenario for this process includes several M&A deals, a bloated market cap, and a non-transparent competition. However, in the case of the tech industry, there is always another option. As technology integration and maintenance costs go down every year, new companies get an opportunity to offer their clients a wide range of services, covering most of video streaming technology use cases. Prompt actions lead to market dominance while less nimble runners become outsiders.
Flussonic has created a unique software suite that powers up hundreds of OTT video providers in all segments: IPTV, corporate communications, CCTV, home security, etc. To develop deep insight into the B2B and B2C video services market, we study business cases of our clients. And we notice the merging of these two previously separate industries. From our point of view, there are two major reasons for it:
1. Availability of cloud services, including the fact that cloud-based solutions reduce the overhead of owning hardware equipment – it is crucial for any company from IPTV provider to video surveillance integrator.
2. The ease of software deployment and administration.
Inline with this global trend we try to understand and foresee major needs of our partners and consumers, to improve our software, and, sometimes, to find new business opportunities for both our clients and Flussonic itself. In practice, it means that we build a universal platform to grant ultimate setup flexibility and cost efficiency, and, which is more important, we add the third rationale for IPTV companies to expand in adjacent branches with Flussonic – we build a complete ecosystem, while others only develop server or end-user solutions.
The Flussonic ecosystem allows a company to quickly respond to consumer needs, launch new products, and gain significant market share. Growing in popularity, cloud-based solutions allow users to quickly convert any video to a device-compatible format while preserving a high quality. This has become an industry driver in recent years. To satisfy the demand, we create tools that integrate with each other seamlessly, and you can solely rely upon these tools in the IPTV or video surveillance workflow engineering.
Start with Flussonic Media Server, and you get a perfect technological basis for IPTV or VOD. Expand it with Flussonic Watcher, and your video surveillance service is ready to launch – no need for extra integration expenses. Flussonic uses server and network resources smartly, which makes it remarkably resistant to high load. This way, we take hardware into consideration despite the fact that Flussonic stays hardware-independent. That was another reason for us to go further – into the field where no other video delivery system developers ever focused – IP cameras firmware and middleware. We’ve launched Flussonic Agent and started Flussonic Iris. As a result, Flussonic has become an end-to-end program complex, which runs most of the server jobs, keeps video traffic secure, fast, and smooth, as well as helps in administration, planning the services, and storing data.
We encourage our clients and partners to expand constantly, launch new products, go into new markets, and become true 360-degree service providers, that constantly stand by every industry branch from IPTV to CCTV systems. Flussonic seeks to remain future-proof not only in technology, but also in business approach aьnd vision. And this type of market and consumer consolidation seems to has become the primary way to prosperity.